It seems like everyone is trying to be funny in their marketing these days, but why? Besides fear appeal, humor appeal is widely used in advertising. Humor appeals make consumers laugh and create an emotional link with the product. Humor can bring relief to what might otherwise be a mundane and expected ad. · people love to spread laughter. Intro to Media Studies: Team Awesome - Advertising Appeal from 4.bp.blogspot.com Using humor in marketing is a tried and tested strategy for brands to ensure that their campaign is impactful and remains memorable for . · funny brands are more relatable and are seen as more trustworthy and human. The humor appeal is one of roughly twenty advertising strategies that marketing professionals use to persuade people to buy a product, . · people love to spread laughter. The right type of humor will grab attent...